Creating Engaging UGC Ads with AI Technology: A Step-by-Step Guide


In today’s digital age, User-Generated Content (UGC) has become a powerful tool for brands to connect with their audience authentically. One trending method involves using AI technology to generate compelling ads that resonate with viewers. However, it’s crucial to distinguish between 100% AI-generated content and AI-altered content, as seen in the popular ad that sparked debate online.

The initial steps involve sourcing a human face to be transformed using AI tools, such as Mid Journey, to ensure a realistic end product. By combining this generated face with a video of choice—ensuring the rights to its use—the alteration process begins. Tools like Vidos facilitate face-swapping seamlessly, providing a new look without the need for intricate editing skills.

Voice generation plays a pivotal role in this process, adding authenticity to the altered video. Platforms like 11 Labs offer a range of voice options for users to select the most suitable match for the AI-generated face. Crafting a script that complements the visuals, the voiceover adds depth to the final ad, enhancing its impact on the audience.

To synchronize the generated audio with the video, tools like Civ or Sync Laabs come into play, offering users the ability to lip-sync the dialogue accurately. While Sync Laabs provides a paid service for quicker results, Civ’s free version serves the purpose effectively, demonstrating that creating engaging content doesn’t necessarily require a financial investment.

Once the altered video is ready, platforms like Veed step in for the final touches. Adding subtitles, background music, and stock footage enhances the ad’s overall appeal, making it akin to professionally crafted UGC content. The removal of backgrounds and further customization options allow creators to tailor the ad to their specific branding and messaging requirements.

In conclusion, leveraging AI technology to create UGC ads presents a world of possibilities for content creators. By following the steps outlined in this guide and utilizing the recommended tools, anyone can delve into the realm of AI-altered content creation, producing engaging ads without compromising on authenticity. Take the time to experiment and refine your skills, and soon you’ll be crafting compelling ads that captivate your audience’s attention effectively.