Navigating the Evolution of Marketing: Harnessing AI for Productivity and Personalization
Marketing is on the cusp of a transformation as generative AI emerges as a game-changer in the industry. Jessica Apotheker, a seasoned marketer, delves into the implications of this technology and how it will revolutionize traditional marketing approaches. Apotheker highlights how marketing has evolved over the years, from a primarily creative field to one that … Read more